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Jun 10, 2014

Why Big Pharma Needs Blockbusters

Orphan drugs are one way it aims to get them.

Why Big Pharma Needs Blockbusters

Orphan drugs—drugs for rare diseases—can be blockbusters if priced high enough. [© Orlando Florin Rosu - Fotolia.com]

  • The word “blockbuster” is reserved for drugs with over one billion dollars in yearly sales. From big pharma’s own discovery and development (DD&D) data, ...

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